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5-Step Process & Techniques (BEP/ROI/MIS)

🎓 Class 12 Social Science CBSE Theory Chapter 8 — Controlling ⏱ ~28 min
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8.6 The Controlling Process — Five NCERT Steps

Controlling is a systematic process. It is not a one-shot activity but a sequence of disciplined steps. NCERT lays it out in five steps that together close the loop between plan and performance.

The 5-Step Controlling Process (NCERT) Setting Performance Standards Measurement of Actual Performance Comparing Actual vs Standards Analysing Deviations (CPC + MBE) Taking Corrective Action Feedback loop — corrective action revises plans / standards for next cycle

Step 1 — Setting Performance Standards?

Standards are the criteria against which actual performance will be measured. They serve as benchmarks toward which the organisation strives. Standards can be set in two forms:

🔢
Quantitative Standards
Cost to be incurred, revenue to be earned, units to be produced and sold, time to be spent on a task. Easy to measure objectively. Example: "reduce defects from 10 in every 1000 to 5 in every 1000 by quarter-end".
🎯
Qualitative Standards
Improving goodwill, raising employee motivation, building brand reputation. Harder to measure — but managers should still try to quantify them. Example: customer-satisfaction in a self-service fast-food chain measured via wait time, order-placement time and order-collection time.
Standards Used in Different Functional Areas (NCERT)
ProductionMarketingHR ManagementFinance & Accounting
QuantitySales volumeLabour relationsCapital expenditures
QualitySales expenseLabour turnoverInventories
CostAdvertising expendituresLabour absenteeismFlow of capital
Individual job performanceIndividual sales-person's performanceLiquidity
📌 Standard-Setting Best Practice
At the time of setting standards, a manager should try to set them in precise quantitative terms wherever possible — this makes comparison with actual performance much easier. Standards should also be flexible: due to changes in the internal and external business environment, they may need modification to remain realistic.

Step 2 — Measurement of Actual Performance

Once standards are set, performance must be measured in an objective and reliable manner. NCERT lists several techniques: personal observation, sample checking, performance reports. Performance should be measured in the same units as the standards — to make comparison easier.

📌 When to Measure?
Generally measurement is done after the task is completed. However, wherever possible, measurement of work should also be done during performance. For example, in an assembling task, each part should be checked before assembling. In a manufacturing plant, levels of gas particles in the air can be continuously monitored for safety.

Step 3 — Comparing Actual Performance with Standards

The third step compares actual performance with the standard, revealing the deviation? between actual and desired results. Comparison becomes easier when standards are set in quantitative terms. For instance, the performance of a worker measured in units produced in a week can be easily measured against the standard output for the week.

Deviation = Actual Performance − Standard Performance
A positive number = above standard; negative = below standard; zero = on track

Step 4 — Analysing Deviations

Some deviation in performance can be expected in all activities. The job of the manager is to determine the acceptable range of deviations. Deviations in key areas need urgent attention; deviations in insignificant areas can be tolerated. NCERT introduces two complementary principles for managing this: Critical Point Control and Management by Exception.

(a) Critical Point Control (CPC)

It is neither economical nor easy to keep a check on every activity in an organisation. Control should therefore focus on key result areas (KRAs) which are critical to the success of the organisation. These KRAs are set as the critical points. If anything goes wrong at the critical points, the entire organisation suffers.

🎯 NCERT Illustration — KRA Logic
"In a manufacturing organisation, an increase of 5 per cent in the labour cost may be more troublesome than a 15 per cent increase in postal charges." Why? Because labour cost is a critical point — it affects the entire output, while postal charges are a peripheral expense.

(b) Management by Exception? (MBE)

Often called "control by exception", MBE is based on the belief that "an attempt to control everything results in controlling nothing". Only significant deviations that go beyond the permissible limit should be brought to the notice of management.

📌 NCERT Worked Illustration — MBE in a Manufacturing Plant
If the plan lays down a 2 per cent increase in labour cost as the acceptable range of deviation, only an increase beyond 2 per cent should be reported to management. However, if a major deviation of 5 per cent is observed, the matter must receive immediate management attention on a priority basis.
Management by Exception — Filtering Deviations All Deviations Detected Within 2% Range → Tolerated (no escalation) Beyond 2% → Reported to Management Beyond 5% → Immediate Priority Action

✓ Advantages of Critical Point Control & Management by Exception (NCERT Box)

When a manager sets critical points and focuses attention on significant deviations beyond the permissible limit, the following advantages accrue:

  1. Saves time and effort — managers deal only with significant deviations.
  2. Focuses managerial attention on important areas — there is better utilisation of managerial talent.
  3. Routine problems are left to subordinates — MBE thereby facilitates delegation of authority and increases employee morale.
  4. Identifies critical problems that need timely action to keep the organisation on track.

Why Identify Causes Before Acting?

After identifying deviations that demand attention, these need to be analysed for their causes. NCERT lists multiple possible causes:

📏
Unrealistic Standards
The standard itself may be too tight or outdated.
Defective Process
A faulty machine, workflow or input quality.
📉
Inadequacy of Resources
Shortage of money, manpower or material.
🏗
Structural Drawbacks
Reporting confusion, poor coordination, role overlap.
🏢
Organisational Constraints
Internal policies that block faster execution.
🌍
Environmental Factors
External shocks beyond the firm's control.

Step 5 — Taking Corrective Action?

The final step is taking corrective action. No corrective action is required when deviations are within acceptable limits. However, when deviations go beyond the acceptable range — especially in important areas — they demand immediate managerial attention.

Common Causes of Deviation & NCERT Corrective Actions
Cause of DeviationLikely Corrective Action
Production target missedTraining of employees; assign additional workers and equipment; permit overtime
Project running behind scheduleAssign additional resources; permit overtime work
Standard itself unrealisticRevise the standard rather than the performance
Defective processImprove methods; replace machinery; redesign workflow
Inadequate resourcesAugment resources; reschedule plan
External factor (policy, competition)Adapt strategy; revise plan; update standards
💡 NCERT Insight — Saco Defense Case
NCERT references how Saco Defense was able to control a crisis situation by quickly diagnosing the deviation, identifying its cause and triggering a remedial plan of action — illustrating how the five-step process maps directly to real corporate firefighting.
Activity 8.5 — Source-Based: Process Sequencing

The CEO of a textile firm gives the following actions in random order. Re-arrange them into the NCERT five-step process and explain why this sequence matters.

📜 Random Action List
(i) Manager retrains operators and replaces a defective spinning machine.
(ii) Quality team measures defects per 1000 metres of cloth.
(iii) Production head sets a defect target of "5 per 1000 metres" by quarter-end.
(iv) Quality team plots actual defect figures against the target.
(v) Manager applies MBE — flagging only deviations beyond the 2% tolerance band.
  • Step 1 — (iii) Setting standards
  • Step 2 — (ii) Measurement of actual performance
  • Step 3 — (iv) Comparing actual with standards
  • Step 4 — (v) Analysing deviations using MBE
  • Step 5 — (i) Taking corrective action (retrain + replace machine)
  • Why the order matters: standards must precede measurement; comparison cannot happen without measurement; analysis precedes action — otherwise managers fix the wrong cause.

8.7 Techniques of Managerial Control

NCERT divides the techniques of control into two major familiesTraditional and Modern — based on whether they have been in use for decades or have emerged with newer management practice.

Techniques of Managerial Control — NCERT Tree Control Techniques TRADITIONAL MODERN Personal Observation Statistical Reports Breakeven Analysis Budgetary Control Return on Investment Ratio Analysis Responsibility Accounting Management Audit PERT & CPM MIS

A. Traditional Techniques of Managerial Control

(i) Personal Observation

The oldest technique — the manager personally goes to the workplace, watches operations and forms first-hand impressions. While time-consuming and not always feasible in large organisations, personal observation captures tacit signals that no report can — a worker's mood, a machine's vibration, a queue's length. NCERT considers this the most expensive technique in terms of management time.

(ii) Statistical Reports

Statistical analysis in the form of averages, percentages, ratios, correlation, charts and graphs presents performance data in a comprehensible manner. They are particularly useful for spotting trends, comparing actuals against targets across periods, and presenting findings to senior management. Excel dashboards and modern BI tools are essentially statistical-report engines.

(iii) Breakeven Analysis?

Breakeven analysis is a technique used by managers to study the relationship between costs, volume and profits. It pinpoints the breakeven point (BEP) — the level of sales at which there is no profit and no loss. Below this point, the firm operates at a loss; above it, the firm earns a profit.

Breakeven Point (in units) =
Fixed Costs ÷ (Selling Price per unit − Variable Cost per unit)
The denominator (SP − VC) is called the contribution margin per unit

Once the BEP is known, managers can ask "if I want to earn ₹X profit, how many units must I sell?" — making breakeven a powerful cost-control and pricing-control tool.

(iv) Budgetary Control?

Budgetary control is a technique in which different budgets are prepared for different operations of the business in advance, and the actual results are compared with these budgetary standards. NCERT lists the following types of budgets:

📈
Sales Budget
Statement of expected sales by product, area, and time period.
🏭
Production Budget
Forecast of units to be produced based on sales budget + inventory plans.
💵
Cash Budget
Anticipated cash receipts and disbursements over the budget period.
📊
Master Budget
Summary of all functional budgets — the consolidated financial blueprint of the firm.
💰
Capital Budget
Long-term plan for fixed-asset investment.
📦
Material/Labour Budget
Resource budgets that feed into production planning.
📌 Why Budgetary Control Works
A budget is a quantitative plan, so any deviation is automatically expressed in measurable terms — making this technique an almost ready-made implementation of the controlling process. Budgets also force coordination across departments because production-budget feeds-from sales-budget, cash-budget feeds-from both, and so on.

B. Modern Techniques of Managerial Control

(i) Return on Investment? (ROI)

ROI is a useful technique that provides the basic yardstick for measuring whether or not invested capital has been used effectively for generating a reasonable return.

Return on Investment (ROI) =
(Net Income before Interest, Tax & Dividends ÷ Total Investment) × 100
Expressed as a percentage so cross-firm and cross-period comparisons are easy
ROI = Net Income ÷ Investment × 100 Net Income before Interest, Tax, Dividends ÷ Total Investment Capital deployed in the business ×100 ROI % benchmark for control ROI permits comparisons across firms, divisions and time-periods

(ii) Ratio Analysis

The use of financial ratios to monitor business performance. NCERT highlights four categories:

  1. Liquidity Ratios — measure short-term solvency (e.g., current ratio, quick ratio).
  2. Solvency Ratios — measure long-term solvency (e.g., debt-equity ratio).
  3. Profitability Ratios — measure profitability (e.g., gross-profit ratio, net-profit ratio).
  4. Turnover Ratios — measure efficiency in asset utilisation (e.g., inventory turnover).

(iii) Responsibility Accounting?

A system of accounting in which different sections, divisions and departments of an organisation are set up as responsibility centres. The head of each centre is responsible for achieving the targets set for that centre. Four main types are recognised:

Responsibility Accounting — Types of Responsibility Centres
Centre TypeWhat is ControlledExample
Cost CentreCosts / expensesProduction department
Revenue CentreRevenues / salesSales department
Profit CentreCosts and revenues (profit)Product division
Investment CentreProfit and investment in assetsSubsidiary / SBU

(iv) Management Audit?

Management Audit refers to the systematic appraisal of the overall performance of the management of an organisation. The aim is to review the efficiency and effectiveness of management and to improve its performance in future periods. NCERT lists its main advantages:

  • It helps to locate present and potential deficiencies in the performance of management functions.
  • It helps to improve the control system of an organisation.
  • It ensures updated managerial policies and strategies in light of environmental changes.
  • It improves coordination among different functional areas through better managerial alignment.

(v) PERT & CPM?

PERT (Programme Evaluation and Review Technique) and CPM (Critical Path Method) are network techniques widely used in project planning and control. The project is split into clearly identifiable activities; each activity's expected time is estimated; activities are sequenced into a network; the critical path (the longest sequence of dependent activities) is identified; and progress is controlled against the critical path. They are heavily used in defence, R&D, infrastructure and software projects to control projects that involve hundreds of activities.

(vi) Management Information System? (MIS)

An MIS is a computer-based system that provides information and support for effective decision-making by managers. It is an important communication tool for managers — supplying the right information at the right time and in the right format. MIS draws data from operational systems and pre-processes it into reports, dashboards and alerts that managers use for control. NCERT identifies its key benefits:

  • Facilitates collection, storage, processing, retrieval of data — and dissemination to relevant managers.
  • Avoids information overload by filtering data into management-relevant items.
  • Helps in better planning, controlling and decentralisation.
  • Improves overall efficiency of management.
💡 Modern vs Traditional — A Quick Mental Map
Traditional techniques largely answer the question "what happened?"; modern techniques additionally answer "why did it happen?" and "what can we change in real time?". The two are complementary, not substitutes — a well-controlled firm uses both.
Activity 8.6 — Match the Technique

Match each control problem (left) to the most suitable NCERT technique (right) and justify briefly.

Control ProblemProbable Technique
(a) Need to know the minimum sales required to avoid losses?
(b) CEO wants to compare division performance across firms in the industry?
(c) Need to track 1500 activities of a metro-rail project on the critical path?
(d) Want to assign cost responsibility to each department head?
(e) Need a real-time dashboard combining sales, inventory, finance?
  • (a) → Breakeven Analysis; (b) → ROI + Ratio Analysis; (c) → PERT/CPM; (d) → Responsibility Accounting; (e) → MIS.
  • The match shows that NCERT techniques are problem-specific tools — choose the technique that fits the question being asked.

8.8 Bridging to Part 3 — Worked Numericals & Exercises

Part 3 of this chapter takes the breakeven and ROI techniques into worked numericals — a fully solved BEP example (Fixed Cost ₹40,000; Selling Price ₹40; Variable Cost ₹20 → BEP = 2,000 units), a comparative ROI illustration across two firms, the chapter Conclusion, every NCERT exercise (5 VSA + 6 SA + 6 LA + 5 case-style questions) with full model answers, the Summary, the Key Terms list, and finally the celebratory End-of-Book banner marking the completion of the entire Principles of Management (Part I) NCERT — eight chapters covered in full.

Part 2 Summary & Key Takeaways

Controlling is implemented through a five-step process: setting performance standards (quantitative + qualitative), measuring actual performance, comparing actual vs standard, analysing deviations using Critical Point Control and Management by Exception, and finally taking corrective action — which may include retraining, additional resources, or revising the standard itself. Two families of techniques support this process. Traditional techniques include personal observation, statistical reports, breakeven analysis (BEP = Fixed Cost ÷ Contribution Margin per unit) and budgetary control (sales / production / cash / master budgets). Modern techniques include Return on Investment (ROI = Net Income ÷ Investment × 100), ratio analysis, responsibility accounting, management audit, PERT & CPM, and Management Information System.

📝 Competency-Based Questions — Process & Techniques

Source-based scenario: Writewell Products Ltd., a stationery firm, has set a quarterly defect target of "5 per 1000 units" with a tolerance band of 2%. In the latest quarter, three production lines reported 4.8, 5.1 and 5.6 defects per 1000 respectively. The CEO has insisted that managers focus only on significant deviations and that the production-floor supervisor handle routine matters. Meanwhile, the CFO wants every divisional head to be assigned a clear cost-centre or profit-centre target, and is considering an MIS rollout to feed real-time variance reports to top management.
Q1. Which of the three lines should be escalated to senior management under the principle of Management by Exception?
L3 Apply
  • (a) The line at 4.8 only — it is below the standard
  • (b) The line at 5.1 only — it just crosses the standard
  • (c) The line at 5.6 only — it crosses the 2% tolerance band
  • (d) All three lines — every deviation must be escalated
Answer: (c) — Standard = 5; tolerance = 2% which means roughly 5.10. The line at 5.6 is far beyond the tolerance band (≈12% deviation), so MBE escalates only this case. Lines at 4.8 (better than standard) and 5.1 (within ~2% band) need not bother senior management. NCERT: "an attempt to control everything results in controlling nothing".
Q2. Identify the controlling-process steps that the CEO is applying when she insists on focusing only on significant deviations and lets the supervisor handle routine matters.
L4 Analyse
Answer: The CEO is applying Step 4 (Analysing Deviations) through the twin principles of Critical Point Control (focus on KRAs) and Management by Exception (significant deviations only). She is also implicitly applying delegation of authority — routine deviations are left to the supervisor, freeing managerial talent for strategic deviations. NCERT lists these advantages explicitly in the box on Critical Point Control and MBE.
Q3. Critically evaluate the CFO's proposal to combine Responsibility Accounting with an MIS rollout. What gain does NCERT's framework predict?
L5 Evaluate
Answer: The combination is strongly synergistic. Responsibility Accounting assigns clear cost / revenue / profit / investment targets to each centre — but those targets are useless without timely feedback. An MIS supplies that feedback in real time, filtered to avoid information overload, and routed to the correct centre-head. NCERT predicts gains in (a) better planning and controlling, (b) decentralisation through clearer accountability, and (c) overall managerial efficiency. The risk is over-engineering: the MIS must remain selective (MBE-aligned) lest it generate dashboard fatigue.
Q4. (HOT) Design a 4-step control rollout plan for a 200-employee garment exporter that uses ALL FIVE NCERT process steps and at least THREE techniques (one traditional + two modern). Justify each.
L6 Create
Sample answer: Phase 1 (Set): Production-head sets quantitative defect (5/1000) and on-time-delivery (98%) standards plus qualitative customer-feedback standard — Step 1. Phase 2 (Measure): Quality team uses statistical reports + sample checking + monthly customer-feedback survey — Step 2 + Traditional technique. Phase 3 (Compare & Analyse): Variance reports use ratio analysis (defects ratio, on-time ratio); deviations are filtered via 2% tolerance band — Steps 3 & 4 + Modern technique. Phase 4 (Act): Significant deviations trigger retraining (corrective action) and centre-heads are made responsible via responsibility accounting; MIS dashboards push variance reports to centre-heads weekly — Step 5 + Modern technique. The plan covers all 5 steps + 1 traditional (statistical reports) + 2 modern techniques (ratio analysis, MIS, responsibility accounting), and is feasible at 200-employee scale.
🔗 Assertion–Reason Questions (Class 12 Format)

Options: (A) Both A & R true, R correctly explains A · (B) Both true, R does not explain A · (C) A true, R false · (D) A false, R true.

Assertion (A): Management by Exception is based on the belief that "an attempt to control everything results in controlling nothing".
Reason (R): Only significant deviations that go beyond the permissible limit should be brought to the notice of management; routine problems are left to the subordinates.
Answer: (A) — Both Assertion and Reason are true, and Reason correctly explains Assertion. NCERT explicitly states the dictum and lists "routine problems left to subordinates" as one of the advantages of MBE.
Assertion (A): Setting performance standards is the first and most fundamental step in the controlling process.
Reason (R): Standards serve as the benchmarks against which actual performance will be measured; without them, there is nothing to compare actual performance to.
Answer: (A) — Both Assertion and Reason are true, and Reason correctly explains Assertion. NCERT defines standards as criteria against which actual performance is measured and makes them the very first step of the five-step process.
Assertion (A): Breakeven analysis is classified as a traditional technique of managerial control.
Reason (R): Breakeven analysis pinpoints the level of sales at which the firm earns no profit and incurs no loss using the formula Fixed Cost ÷ (Selling Price − Variable Cost).
Answer: (B) — Both Assertion and Reason are true, but Reason does not explain Assertion. The Reason states how breakeven analysis works, not why it is classified as traditional. The classification is based on the technique having been in use for many decades, not on its formula.
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